Columbia, SC — Southland Log Homes, designer and manufacturer of America’s Favorite Log Home™, announced that it was planning a major expansion of its business in conjunction with an investment made in the company by Morningside Private Investors. Southland is planning to extend its leadership in the log home industry by strengthening its presence in both US and international markets.
“We are excited that Southland will be even better able to take advantage of the improving conditions in the housing market”, said Ken Sekley, Southland’s President and CEO. “Morningside’s investment in the company is also a recognition of the key advantage that Southland can offer homeowners: naturally beautiful homes that span the range from the traditionally rustic to the latest trends in home design and sustainability.”
With the investment, Morningside will become the majority shareholder in Southland, with the company’s management also holding a significant stake.
“We believe that Southland and its leadership position in the market represent an excellent investment opportunity for our firm”, said Mark Riser of Morningside. “Southland has weathered the long downturn in housing with its key strengths intact, and the time is right to fund the company’s growth plans into new geographies in North America beyond its current focus in the Southeast and Southwest.”
About Southland Log Homes: Headquartered in Columbia, South Carolina, Southland Log Homes was founded in 1978 and is the largest log home company in the United States. Southland operates model home sales offices in ten states and has authorized Southland dealers located throughout the United States, Europe, and Asia. Model homes are located in Atlanta, GA; Baton Rouge, LA; Birmingham, AL; Charlotte, NC; Christiansburg, VA; Columbia, SC; Fredericksburg, VA; Greensboro, NC; Greenville, SC; Houston, TX; Jackson, MS; Louisville, KY; Macon, GA; Memphis, TN; Nashville, TN; and San Antonio, TX,. For more information about Southland Log Homes, call 800-641-4754 or visit www.southlandloghomes.com.
About Morningside Private Investors: Headquartered in Ridgefield, CT, Morningside Private Investors invests in privately held industrial and commercial businesses in the manufacturing, distribution and service sectors. For over 25 years, Morningside has successfully partnered with the owners and managers of growing businesses in transition.